Keeping pace with changes in the eCommerce landscape is essential for any smart business. The ability to adapt depends in large part on the capabilities of the eCommerce platform, so you need to work with one that keeps up with the times.

This February Updates is the latest big upgrade to our EasyStore, and we’re excited to share it with you. Fasten your seatbelt and get ready to explore!

New Features

1.  [App] Surefire way to capture email leads on website - Smartarget Lucky Wheel

Are you trying to grow your email list but struggling to capture new leads? Let’s create value exchange while capturing email leads from your website! 

Smartarget Lucky Wheel is the email capturing tool which you can give free offer or discount in exchange for a visitor’s information.

Up to 16 wheel sections are available for you to fill. So if you're in the food and beverage business, here are some ideas to get you started:

• 10% off discount
• Free loyalty credits
• Free sample
• 5% Cash back
• Giveaway
• Checklist on “Top 10 dinner recipes from Italy”

Sound interesting? Log into your EasyStore account and try out Smartartarget Lucky Wheel!

2. [App] Optimize Your Search in Website with Product Filter App

Research shows that 70% of website visitors will leave if they can't find what they are looking for on the site within 15 seconds.

What is Product Filter app? It allows shoppers to narrow their search results and identify the products they want accurately within seconds. By optimizing your search filter, you will increase conversion rate by two times (2x), as compared to others.

• Advanced & customizable product filter (for example:  size, color, material, ingredient, and etc.)

• Automatic installation into your store

• Easy navigation for shoppers

• Speedy results to search desired products

Feature Enhancements

1. [Sales channel] Order Sync Enhancement for Shopee and Lazada

Do you find that getting “Variant cannot be found” when syncing order from EasyStore to Shopee/Lazada?

As part of this update, those "unfound variants" in the order will be created as a custom product in order to ensure Shopee/Lazada gets the latest product variant.

This is to make sure you won't be affected by a missing order in both EasyStore and Shopee/Lazada.

2. [Sales channel] Improvements to Facebook Live Admin Experience

We’ve made some enhancements to make live streaming administration easier for EasyStore merchants, both new and existing.

• Added filtering function at live video listing
• Create empty control room before connect to live videos
• Manage live products in Control Room before “Go Live” on Facebook
• Connect a Facebook live video with any ready control room
• With Announce Product, variants will appear under a single product
• Change the live video announce product comment from Facebook Live settings
• Newly supported product code in comment

Check out our blog for a guide to Facebook Live in EasyStore and what to do if you use it.

Variants will now be grouped together under a single product using Announce Products.

Ready to Take Ecommerce to the Next Level?

We have been hard at work on the development of EasyStore as you can see. We will roll out the latest version of EasyStore behind the scenes, so you won't need to do anything. All stores should be up to date now.