New To Video Editing? 10 Video Apps Top Marketers Use

Everything to be served fast - that’s the symptom of microwave generation.

With life pace gradually accelerated, we have spun towards a robust microwave generation. We want to get the information instantly from a catchy video instead of lengthy boring facts and data. 

I believe most of us will scroll a video on our social media every time. 3 seconds— the time in determining to stay on or click away from a video. Hence, create captivating video content is an endless task for marketers.

In fact, the social video gets shared 1200% more than the text and images combined—that’s why nearly 100% of marketers decide to continue using video marketing.

Here are ten user-friendly video apps that enable you to edit right on your favorite device with a few swipes.

Available on iOS and Android.

1. FilmoraGo

FilmoraGo video app provides a wide range of basic editing tools that allows the transformation of run-of-the-mill video into the voguish video for Ecommerce by applying fashionable template themes.

FilmoraGo will embed no watermark on the video and also no limit on the video clips once purchased its in-app upgrade. Customization is available to music from their licensed library and also customizable titles, transitions, themes, text, and elements.

Key features of FilmoraGo include:

• Basic editing functions such as trimming and cropping, slow or fast motion editing, picture-in-picture (PIP), color tuning

• Support licensed songs and own music library

• Add voiceover or audio tracks

Available on iOS and Android.

 2. KineMaster

KineMaster is a fully-featured professional video editing app. Its video quality looks more professional meanwhile it is easy to use for everyone. Unlimited audio clips are supported and at most four audio tracks can be edited at the same time. KineMaster receives a high rating review either on iOS or Android. 

Essential attributes of KineMaster are:

• Frame-by-frame granular editing

• Multiple layers of creative elements can be operated in parallels such as keyframe animation, chroma key compositing, precise color adjustment, and speed control 

• Handwriting layers, which can draw on the video directly

• Offers royalty-free music to produce commercial use video

Available for iOS and Android.

3. Quik

If you are a GoPro user, Quik might be your ideal editing tool. Quik allows up to 200 photos and video clips from photo library or GoPro Plus to be edited with beautiful effects and transitions while detecting colors and faces to outline perfectly the footage. 

Users can choose from Quik’s theme templates which have 26 themes and different fonts, filters, graphics to produce high-quality video. Few formats of the video are offered in cinema, square or portrait formatting.

Key features of Quik are:

• Personalize your story with text overlays, emojis, and title slides

• Pick from more than 100 free songs or from your own music library

• Save videos in HD 1080p or 720p with 60 fps 

• Single touch for social sharing and save the draft projects for up to seven days

Hollywood-style trailer enriches your video with impressive video. (Video sources from Cheeto Productions)

Available for iOS.

4.iMovie

For the Mac and iOS users, iMovie is one of the most simple editing tools equipped with fundamental editing functions. No worries about the watermark as it will not insert in the video. Users can edit, trim, and add in built-in music, effects and animated titles with 4K resolution videos. 

If you are a Hollywood lover, you may love one of their features which is Hollywood-style trailers. Apple users can freely switch between your devices with impunity, using AirDrop and iCloud Drive, to create your final cut. 

Essential attributes of iMovie are:

• Nice extras include split-screen effects, 10 high-fidelity filters, green-screen effects

• Users can add custom studio logos, cast names, and credit rolls

• Numerous templates to choose from to suit the mood of the video

• Access to special effects and video enhancements to improve the movie

Available on iOS.

5. Splice

Almost 75% of the visitors will buy the products after watching product videos. Splice can create a video quickly with its well-established editing functions. A wealth range of free music collection is provided for users to add a soundtrack easily. The music can sync your video to the beat of the music.

Core features of Splice:

• Sync your video to the beat of selected music from free music collection

• Available to add special effects like animations, titles, and transitions.

Available for iOS and Android.

6. WeVideo

WeVideo will simplify your workload as users can just choose any of the creative effects like transmissions, text, and motion to produce incredible videos. Green screen special effects enable users to create fantastically the content of the video by publishing in 4K and HD resolution.

Key features of WeVideo are:

• Ease of creating a video with cloud storage service

• Offer rich built-in stock content where accessibility is given to a licensed music library and royalty-free video clips, images, and music tracks.

Available for iOS and Android.

7. InShot

Some say imagination can’t be real but everything you imagine is real with InShot. InShot offers the feature of rotating and flipping videos. It has a user-friendly interface in which users can easily trim the footage, change the footage speed and add numerous filters in the video.

Essential attribute of InShot are:

• Enable to rotate footage in the editing process

• Easily trim the clip

• Change speed of the video

Available on iOS and Android.

8. Magisto

Wyzowl says 90% of consumers watch videos on their mobile devices. Mobile video editors might prefer Magisto’s features as it enables stabilization, face recognition, auto cropping to produce spectacular videos. Artificial Intelligence (AI) in Magisto video app diagnoses and defines the best content of the video. 

Key features of Magisto include:

• Provide options on choosing a soundtrack from licensed music library or own track to make a commercial video

• Advance the editing process with Emotion Sense Technology 

Available on iOS and Android.

9. PicPlayPost

If you have practiced creating the video from photos, PicPlayPost allows 365 pieces of media to create 30-minute movies that you can share in glorious 1080p quality.  Custom watermarks and logo of the brand are the essentials attract potential buyers on the products. 

This tool has also designed a 9:16 frame ratio to specifically for Instagram Stories. For those concern on the time spent, the automated slideshow feature can solve the problem by making a makeshift movie for users. 

Key features of PicPlayPost are:

• The automated slideshow feature enables video preview.

• Create a GIF from multiple collages photos

Available for Android.

10. PowerDirector

PowerDirector offers a wealth of video effects including FX editing, video editing, audio editing, and photo editing. The completed video can be exported in 720p or even Full HD 1080p and 4K only when purchasing the in-app upgrade.

Essential features of PowerDirector are: 

• Distinctive features are chroma key editable green and blue screen backgrounds

• Create vertical videos specifically for mobile

Conclusion

Choosing the right tool can twice the result with half the effort. Tailored with one-tap social sharing in mind, your mobile phone, an app and a feeling of venturousness - that’s all you need. Try any of the video apps above and see how your video can boost your sales with a modest budget.