Being the largest social media platform in the world, Facebook has become the first choice for businesses that want to go online with the intent to succeed. I mean, who wouldn't leverage the chance of reaching a potential 2 billion active users that could turn into your customers?

Facebook-EasyStore integration offers a place for your customers to shop from you directly. That’s what Facebook Page Shop is all about. The Facebook Page Shop allows you to feature your products on your own Facebook page and let your followers, visitors to purchase directly from you. 

With that said, there's nothing to lose when you leverage all of the tools that Facebook has got for you, and most of them are FREE! Besides, you can take your eCommerce business to the next level with the power of Facebook to drive organic traffic to your business by using this integrated feature on EasyStore - Facebook Marketing.

How Facebook Marketing Works in EasyStore

In the previous blog post, we introduced the various apps that you can integrate with Facebook to ease your work in EasyStore.

Now, we have restructured Facebook Marketing and grouped the Facebook features in a new section in the admin panel. Reduce the work of repeating app installations, and connect to the Facebook page shop to get all the required features in one place.

1. Begin using Facebook Page Shop in EasyStore

You will be required to connect your Facebook account by clicking on the 'Connect with Facebook' option to have all Facebook features at your fingertips.

2. Select your Facebook Page at the admin panel

A) You will be taken to a new tab to understand the steps to follow, as shown in the image below. After reading, press Next to continue the process.

B) Choose your Facebook Page to connect with EasyStore.

C) After connecting an Ad account to your Pixel in the next step, the app will request your permission to import your products to your Facebook Page. Tap the Finish button when the whole process is completed, showing the green ticks.

3. Enable Facebook features based on your needs

Now, you can explore and use the built-in Facebook features that fit your demands to sell in other channels.

Explore more about connecting Facebook Shop in our help article.

What can I do with Facebook Marketing in EasyStore?

1. Page Shop

The first step in integrating both platforms is to connect your existing Facebook Page Shop with EasyStore.

This function helps you to sync the products from EasyStore with your Facebook Page. It also allows your Facebook visitors to have a mobile experience while surfing and shopping.

By clicking into any product in your Facebook Page Shop, the button, ‘Check Out on Website,’ will redirect customers to your well-prepared website and allowing them to make purchases on your website. 

2. Product promoter

The caption in your product photo is another key to make your visitors get clear and accurate information about your product. You no longer need to worry about adding captions anymore. 

We help you prepare a format of the caption that is straightforward and informative, which reduces the task in producing captions repeatedly. Of course, you’re free to edit the content anytime, anywhere.

When you sync both platforms, you will receive comments like ‘PM,’ ‘Interested,’ ‘How much is this?’ and more inquires under your product post on Facebook. Don’t freak out because of the numerous comments you'd be getting. We have Photos Post Responder to lend you a hand in replying to all the comments automatically.

Enable the ‘Photo Post Responder’ function in your admin panel and edit the auto-replies that you wish to leave in the public comment as well as the private message.

But first, you’re required to set the keywords so that the auto-responder detects and replies to the comments. Indeed no one will be happy when you keep him or her waiting for an answer.

A pre-arranged caption is prepared for you.

The customers will receive auto-reply like the image above when the Photos post responder feature is enabled in the admin panel.

3. Messenger

Customer chat

Welcome every online visitors with a personalized greeting message from the Messenger chat button.

Get started button

After greeting them in Messenger chat, utilize the Get Started button to guide them to your well-designed website or your best-selling products with the interactive link provided.

4. Tracking pixel

Advertising is one of the ways to assist you in promoting your brand heavily on the Internet. But, there is a population of more than 7 billion people in the world, how are you going to decide your target audience?

The Facebook pixel plays the role of understanding the action people take on your website. For the purchase event, the information will be different based on the action that you chose, as shown in the image below.

What’s Next?

There's no doubt that Facebook Shop has found a way of integrating with our daily life. And now, with Facebook features available in EasyStore, your store can as well be integrated with the most popular social platform to sell online in multiple channels. It’s just the thing you need to consider to take your eCommerce business to the next level in 2020.